Three Simple Steps by Trevor Blake

A Book Review by Daniel R. Murphy

Title and Author:  Three Simple Steps by Trevor Blake

Synopsis of Content:

This is a somewhat different kind of book on how to succeed written by a very unique businessman, and that is actually his point, we are all unique, we should embrace and use our individuality and avoid conformity. Although the author is a businessman he has spent a substantial amount of time as a “serial entrepreneur” and has on numerous occasions gone against the advice of others. He marches to his own drum.

Although he groups his success principles under three broad categories: Reclaiming Your Mentality, Creating Winning Ideas, and Transforming Ideas into Achievements; each main grouping contains a number of subcategories.

The gist of his thesis is that first we must assume full control of our own mental state. Having done this we act intentionally and thoughtfully, not automatically. Here he uses a Situation – Thought – Reaction paradigm which is very similar to ones discussed by Jack Canfield, Stephen R. Covey and others. This idea that we can and should choose our own reaction to outside stimuli is an old one. However Blake gives us a different perspective on this. As with much of his thinking here he is influenced by his extensive study of physics and other branches of science.  He explains how science has given us modern insight into how we think and react that is missing from other writings on this subject.

Next the author uses teachings on the power of the mind and the law of attraction that go back at least to the teaching of William James, Prentice Mulford, and James Allen. Again however his understanding and application of the law of attraction is different from what has been written before – he gives us a new way of looking at these things. He then teaches how these principles can be used to become more creative and successful.

In fact Blake provides a fresh look at ideas that have been around a very long time. He also presents new ideas to replace the old. He says that a positive mental attitude alone is not enough to be successful. Real accomplishment in the US has been by individuals who worked very hard and paved their own path.

Best of all this book makes you think. He forces us to take a critical look at a lot of success literature and reexamine it in light of both what science has discovered and what his own experience has taught him.  He gives you some simple tools, like practicing quiet time, a form of meditation, which is very useful. This is not a book to read through quickly and put away; this is a book to study carefully and return to.

Blake is a fresh voice on success. His work can be appealing to the conservative businessperson as well as the new age reader. His writing is insightful and forces the reader to think in new ways about some very old ideas. He has used these techniques to achieve success.

Blake is also bold. He does not pull punches. He criticizes those things he finds unworthy of belief or unproven. There is a refreshing genuineness to his writing.

The author is donating the profits from the book to cancer research. He says he is not a “success guru” but a successful businessman who has discovered what works in the pursuit of personal and financial success and wants to tell the world about it.


This book is very useful to anyone who wants to expand their ability to think for themselves and to increase their effectiveness. It will be useful to anyone seeking genuine success.

Readability/Writing Quality:  

The book is well written. He uses stories to illustrate his ideas. He draws heavily on his own experiences and that of his family but also on science and the experience of others. The book is well organized and easy to read.

Notes on Author:

Trevor Blake is a serial entrepreneur and businessman. He has excelled in sales and in building businesses. He has developed new business models. He has demonstrated the courage and fortitude to go his own way despite heavy criticism. He was born in the UK but has since relocated to the US. He describes himself as not being a “self-help guru” but a pragmatic businessman.

Related Website:

Three Great Ideas You Can Use:

  1. Pause before you speak. Give yourself time to really think about your response rather than just responding with a gut response. Choose your reactions carefully. Be self-aware.
  1. Create intentions rather than goals. An intention should be in the positive, what you want to come about, but phrased in the present tense, as though it has already happened.
  1. Take quiet time each day to mediate for about 20 minutes and then to reflect on and repeat your intentions.

I highly recommend this book.

Publication Information:  

Title and Author: Three Simple Steps by Trevor Blake

Copyright holder: 2012 by Trevor Blake

Publisher: BenBella Books, Inc.

Books2Wealth Book of the Month for August 2013

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.