The E Code – Book Review

Title and AuthorThe E Code by Joe Vitale and Jo Han Mok 

Synopsis of Content:

These two internet entrepreneurs wrote a book by only writing a bit of it. They solicited articles from various other internet marketers and then assembled them all together in a single book. The book contains 44 chapters, some only two or three pages in length, others longer. Of these Vitale and Mok only wrote or co-wrote 10. The other 34 were submitted by others.

The book focuses on various internet marketing strategies. For the person new to internet marketing the book is a great introduction to many ideas that for the most part have been around for awhile. A couple articles are actually a bit dated. A few things are really fresh.

The authors in part use the very book they are writing as a big lesson on how to collaborate with others to quickly create a useful information product to sell. They therefore “wrote” the book in a few hours. In reality they are more editors and compilers than authors and this is not a new concept in the publishing world.

The book ends with a self styled “bonus” set of chapters by marketer Terry Dean. These may be the most valuable part of the book.

Unless you are a highly experienced internet marketer you will learn a lot reading through these articles even though you may find some of the materials on newspaper advertising of little use.

Readability/Writing Quality:  

Over all the book is well done. It is easy to read. Most of the chapters are short and to the point. They use lots of lists and sub-headings to keep you organized. 

Notes on Author:

Joe Vitale has been around for a long time as a copy writer and marketer. He was a featured “teacher” in the movie and book called The Secret.  Mok is a student of Vitale and now a business partner.

Related Website:

Vitale’s primary website is

Jo Han Mok’s primary website is

Note: I have not yet investigated either of these marketers. I make no representations about the products they sell or the services they offer. You should carefully research and evaluate any offers made to you on the internet. This review is limited to representations in the book reviewed and not the website content referenced.

Three Great Ideas You Can Use:

  1. You can work with others on an internet project, thereby reducing the workload of each participant and pooling talent and information to provide a better and more marketable product. This is the chief lesson from this book – the value of collaboration and joint ventures.
  2. Terry Dean’s articles on affiliate marketing at the end of this book are great. You can learn a lot of basic affiliate marketing information from these chapters.
  3. Buried on page 28 is a truth that I tell people all the time about books – “never, ever just read a book. Use it!” This is so true. If people followed this one instruction from this book they would reap more than the book cost them.

There is a lot in this book. Most of it is useful, some of it is great. It is really difficult to reduce it to just one list of 3.

Publication Information: ©2005 by Joe Vitale and Jo Han Mok. Published by John Wiley and Sons, Inc. 

General Rating: Fair, Good, Very Good, Excellent

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.