I Hate Infomercial Videos on the Internet
I have not published a Curmudgeon entry for a long time – it is over due.
For nearly two decades I read hundreds of internet sales pitches and information pieces. Some of these just sought to spread information. Some sought to sell you something, and some did both.
Then near the end of the last decade videos became big. At first it was not too bad. Most of the people posting videos also provided the information in an alternative text format. I like this because of time. I do not have a lot of time and I certainly do not have hours to spend listening to long videos or audio files.
When I get one of those long sales letters – you know the ones – five pages long of bullets and text and a hundred testimonials and promos – I could scan down the long text to the bottom and get to the point – what are they offering and how much will it cost. I like to cut to the chase. I could easily review one of these offerings in 2 minutes and make a decision.
The promoters do not like this. They want me to read every word of these long pitches. They think they can wear down my defenses and get me to buy through shear volume and obviously for some this works.
Then came the videos. At first the videos had a counter line on the bottom so you could see exactly how long they were. I might listen to and view a video that is 5 or 10 minutes long. I will not watch one that is 30 or 60 minutes long. So with the time bar at the bottom I could move it along and skip to the end – again, get to the point – what are you actually offering and how much does it cost.
Now a new type of video is dominating these offers. It shows nothing about how long it is and it goes on forever. Some of these videos are an hour or two long. I do not have time for that. To make matters worse they are redundant and often dwell on the unimportant.
So… I skip them. I would say that I scanned through at least 75% of the text letters I got. I bought from maybe 1% of them at best.
With the videos I skip nearly all of them these days. The commercials on TV that last 60 or 90 seconds are far too long – why in the world would I submit myself to an hour or two of commercial?
Am I alone here? Am I the only person who does not have time to listen to long drawn out sales pitches that run for an hour or more?
It is hard for me to believe I am alone in this. Maybe I am. Maybe these interminable videos are selling products like hotcakes and they are the future of internet sales. I really hope not. I really hope that short, concise presentations will come back. I hope that text versions will again be available.
Maybe I hope in vain.
If you agree with me – let me know – leave a comment. And if you agree then join me if you would in not listening to these monologues and not buying from them.
End of rant.
Daniel R. Murphy
Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.