The Corporate Soul Handbook by Ron Mercer

Book Review by Daniel R. Murphy

Title and Author: The Corporate Soul Handbook by Ron Mercer

Synopsis of Content:

In this little book of 117 pages including appendices the reader will find a wealth of insight into what makes organizations succeed and fail. In the end Mercer tells us that how our organizations treat people defines their success. The business or other organization that treats people well will succeed because it has a soul. The organization that does not treat people well has no soul and will fail.

The book has seven chapters:

The Benefits of Nurturing a Healthy Corporate Soul

The Four Structural Pillars of Your Organization

Zombies or Zealots?

Walk the Talk

Working Together Using Balance and Harmony


Inspiration Not Just Perspiration.

The book then ends with a Conclusion followed by an Appendix on the essence of the corporate soul and a Guide on assessing the soul of your organization.

The Corporate Soul Handbook is both a discussion of the concept of a soul for an organization, and this applies to nonprofit organizations just as much as for profit, and a handbook to introduce the reader on how to assess your organization for its soul and what actions one can do to improve it.

As with so many books on corporate success and management there really is nothing new in this book. Mercer takes long understood principles and reframes them in the context of this concept of a corporate soul.

Mercer explains that every organization has four pillars: Capital, Management, Employees and Customers. How an organization treats those four pillars and maintains a balance between them defines the corporate soul.

He provides examples of businesses like Southwest Airlines that have a healthy and vibrant soul and thrive. He offers other examples of organizations that short change those pillars and fail. He explains what each of these four pillars need to thrive and how they all equally support the successful organization. He teaches how we must nurture them all to survive and thrive.

This book focuses on the intangible ingredient for organizational success. It focuses on the positive and the cooperative. It explains how the way we treat the people (pillars) or our organization define its soul and its success.

What I found useful about this book:

This book provides insight into the how we do what we do and why the how makes such a difference. It identifies the importance of how we treat the people who make our organizations succeed or fail. It goes beyond the bottom line and defines the ultimately important line. For all of us who lead organizations and for those of us working in those organizations these ideas are critical and give us hope.

It is probably no accident that Ron Mercer is a banker. Banks fuel and drive much of the commercial activity in the world. Modern commercial enterprise would not be possible without banks for the most part. Yet banks and bankers have suffered much in their reputation in recent years with the failed banks, the stories about self-serving over paid executives more interested in extracting wealth than creating it. In this book Mercer offers a refreshing viewpoint about what healthy corporate should look like. He offers good examples of corporations that possess this “soul” and offer their customers excellent service and their employees a great place to work.

Readability/Writing Quality:

The book is very well written. It is easy to read and contains many good examples to flesh out the principles espoused.

Notes on Author:

Ron Mercer is a senior executive in the banking industry. He has advised startups and Fortune 500 companies. He maintains a website and blog.

Related Website: 

Three Great Ideas You Can Use:

Every organization is supported by four pillars: capital, management, employees and customers. How we treat each of these pillars leads to the organization’s success or failure.

It is critical for everyone, but especially leaders, to walk their talk. We must set the example. We must act in the way we teach or we lose all effectiveness.

It is important to understand that how we treat others defines the soul of our organization. That soul is an intangible and largely unmeasurable essence that everyone recognizes when they see it and when it is missing. We must nurture that soul to achieve success as an organization.

Publication Information:

Title and Author: The Corporate Soul Handbook by Ron Mercer

Copyright holder: 2013 by Ron Mercer, Jr.

Publisher: Prime Your Pump Publishing, LLC, Texas

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.