The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

A book review by Daniel R. Murphy

Title and Author:   The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Synopsis of Content:

Using social media effectively to promote a business, a new book, or anything else you want to promote is an art and a collection of skills. In this book Kawasaki and Fitzpatrick provide some great and insightful tips on how to do just that.

They teach you how to optimize your social media profiles, tips on how to keep adding good content, the importance of frequent posting, the power of curation and more. There is a chapter on how to respond to comments including how not to – that is how not to be negative no matter what commenters say to you.

There are additional chapters on integrating your social media with you blog, how to socialize events and specifics on how to get the most out of Google +, Twitter and Facebook.

The book includes good examples. Both authors are masters at using social media with large followings. They teach the techniques on how to do this. No matter how you put it social media is a lot of work and their tips do not change that but they can save you time.

What I found useful about this book:

In addition to the great tips and examples the book gives detailed explanations on how to do things. You have to have some familiarity with social media to gain the most from this, it is not ideal for beginners, but anyone can benefit.

The book is available in print and electronically. It is full of hyperlinks that take you to a great deal of additional content. To get the most from the book get the electronic version.

Readability/Writing Quality:

The book is very readable. Kawasaki writes in a very informal style that is very easy to follow. It is also well organized.

Notes on Author:

Guy Kawasaki works for a company called Canva, an on line design service. He is a fellow at the Haas School of Business at the University of California at Berkeley. He has worked for Apple and Google.

Peg Fitzpatrick is a social media strategist and director of digital media at Kreussler Inc. She has led successful social media campaigns for large corporations including Google and Virgin.

Other Books by This Author:

Kawasaki has written 13 books on various subjects.

Related Website:

Three Great Ideas You Can Use:

  1. Effective use of social media requires a well-designed strategy. It is not a hit or miss game. You have to develop your strategy and follow through with it.
  2. Social media is changing every day. To be most effective with it you have to experiment and keep abreast of the changes.
  3. To be effective in social media you must share good content and be yourself.

Publication Information:

Title and Author:  The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Copyright holder: ©2014 by Guy Kawasaki and Peg Fitzpatrick
Publisher: Portfolio / Penguin.

Book of the Month: August 2015

Buy the book here:


Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.