Have you seen a photo of a glamorous movie star staring very seriously at you and the sign says “Saving is the new Spending”? This is Chase’s way of encouraging people to put their money in the bank’s CDs and savings accounts – largely a poor investment which is very safe and has very low returns.
But the irony in this is that this message would be accepted by anyone. It suggests that the way you spend and save should be driven by current fads and style – like the latest styles in clothing. It ignores the reality that anyone who has seriously learned about how to manage their money has always known that you should save and has always known that saving is not spending – they are complete opposites. Saving cannot be the new or the old spending – it is not spending at all! If this were not so sad it would be very funny.
You should be insulted by this kind of advertising. You should be insulted by a company that thinks you make fundamental and important decisions about how you spend your hard earned money based on sexy ads, trite fads and inane claims like “saving is spending”.
You should be insulted because you are in intelligent person who is constantly educating yourself on how best to make and manage your money and how best to secure your financial security. You are not swayed by simple minded fads and frivolous advertising – you are a thoughtful, well read and intelligent person. Right?
Chase and all the other people in this world who would like to separate you from your money are banking that you are not that thoughtful, well read and intelligent person. They are banking on you being a shallow moron who is swayed by fashion and simple minded advertising.
Prove them wrong. Keep reading and studying the things you need to know to manage your own future.
Or, you could just give your money to Chase because that sexy movie star is staring at you.
Daniel R. Murphy
Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.