Real Influence… Book Review

The May 2013 Books2Wealth Book of the Month is Real Influence by Mark Goulston and John Ullmen. This is not just another book on sales or influencing others… the authors offer a different approach here and one with great potential if done right. 

“Most people, most of the time, aren’t motivated to do what you want them to do”. This book is essentially about how to motivate others to do what you want them to do. On a basic level it is a book on sales. You must sell people on doing what you want them to do. To do that you apply a very basic sales technique: you identify what the other person wants and use that to influence them…. read the rest…

While you are at it look around at the other book reviews and articles at where the book of the month is always featured. 

Wishing you success and prosperity,

Daniel R. Murphy
Helping People Learn to Build Wealth

Wishing you Success and Prosperity,

Daniel R. Murphy

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.