Platform by Michael Hyatt

Can you afford to ignore Social Media?

The February 2013 Book of the Month for this blog and the site is Platform by Michael Hyatt. A complete book review is located on the site.

If you are not in business or do not have authority in your business to use social media to promote or market your business and its products this book is of little value to you.

However if you run your own business or in a position to market and promote for your employer this book is an excellent primer on how to use social media and espeically how to use Twitter to promote.

Hyatt is not the first to write on this subject nor is he the first to recognize the new and different business world we all live in since the so called Web 2.0 has evolved. Web 2.0 is the name given to interactive websites including social media where customers and the public in general can play a significant role in either promoting a product or destoying its repuation.

As Hyatt points out many firms and institutions will ignore social media to their detriment. Younger generations use the internet extensively to decide what to buy and where to buy it and increasingly so do older people. Business can no longer rely exclusively on traditional advertising methods to get the word out and only by having a web presence and monitoring what people are saying in social media can a business protect itself and take advantage of this ever growing marketing tool. Hyatt does a good job of citing examples of how business has used social media to its advantage and examples of how ignoring it has been a big problem.

If you own a business, manage one, or are involved in the marketing side of a business this book will prove highly valuable. I recommend it.

Note: I have no affiation with and receive no benefit from this author or his organization.

Wishing you success and prosperity,

Daniel R. Murphy
Helping People Learn to Build Wealth

Wishing you Success and Prosperity,

Daniel R. Murphy

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.