Ramit Sethi wrote a recent post on this and provides some great insight into the creative process. He writes:
>One of my favorite things to do is pull back the veil on everyday things and see what’s really going on versus what most people think.
To do that today, let’s take a look at this fascinating example of how great ideas are really born.
I recently saw a story about how a waffle iron inspired Nike’s shoes.
From Business Insider: “Nike co-founder Bill Bowerman was having breakfast with his wife one morning in 1971 when it dawned on him that the grooves in the waffle iron she was using would be an excellent mold for a running shoe”
We hear stories about “ah-ha!” moments like this all the time. And they lead us to think that great ideas come as either a result of exceptional brilliance — or dumb luck.
Here’s what actually happened: Bowerman spent nearly a decade studying jogging best-practices, making improvements to athletic footwear designs, and even co-writing a book on running — all years BEFORE he had this idea.
He teamed up with a business partner who had a master’s in business and knew the running shoe market. The two of them earned $3 million selling shoes before designing even one of their own…and starting the business we know as Nike.
While the waffle-iron story is cool, if that’s all we hear, then we miss where the revolutionary idea really came from.
With any creative idea, yes, breakthroughs do happen along the way, but there’s something much deeper going on than inspiration striking down like lightning bolts from the sky.
The myth of “The Great Idea”
Creativity is surrounded in a fog of myths. Just saying the word conjures up images of geniuses scribbling down great ideas with feather pens and Moleskine notebooks… or starving artists chipping away at sculptures all day.
The truth is, creativity is not about magic, and it’s not something reserved for the elite or a trait that only “naturally” creative people have.<<
Truly creative ideas rarely burst into our minds fully formed. There is a process and the more you understand that process the more likely you will be able to nurture that creative idea. Creative ideas are built, over time, from existing ideas. They are built by stealing parts of ideas from other sources and modifying or applying them to new situations. Rea the rest of Ramit’s article and get creative!
Source: How creative ideas are really born by Ramit SethiWishing you well,
Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.