Eat That Frog! by Brian Tracy

A book review by Daniel R. Murphy 

Title and Author:  Eat That Frog! by Brian Tracy

Subtitle: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Synopsis of Content:

Eat That Frog is a book about time management, personal development and project management all in one. It includes many of the familiar teachings of Brian Tracy but with a focus on getting the important things done.  The Frog one must eat is the major task or project one must do to achieve one’s goal. It may be difficult or unpleasant at times, thus the analogy to eating the frog, but Tracy tells us why it is so critical to do it and get it down before we make excuses not to.

Find out what other successful people do the same things until you achieve success.

Develop the habit of focus. Concentrate on your most important task, do it well and finish it. Your frog is your most important task to be completed.

The book is full of tips and advice of great value. It is difficult to summarize it all. Here are some of the best lessons in the book:

  • Take action immediately.
  • Plan every day in advance. Create your To-Do List for each day.
  • Apply the Pareto Principle or the 80/20 rule to all you do.
  • Consider the consequences of what you want and what you have to do.
  • Think about the long term.
  • Use the ABCDE system to prioritize continually.
  • Focus on key result activities.
  • Prepare thoroughly before you begin.
  • Upgrade your skills.
  • Motivate yourself into action.
  • Slice and dice the big tasks.

Tracy also teaches his basic formula to achieve success:

  • Find out exactly what you want to achieve and pursue it.
  • Write it down.
  • Set a deadline to achieve your goal and write it down.
  • Make a list of everything you can think of that you need to do to achieve your goal.
  • Organize that list into a plan.
  • Take action on that plan immediately.
  • Resolve to do something every single day to achieve your goal.

What I found useful about this book:

As with all of Tracy’s work this book is chock full of tips and ideas that will help make you more effective in your use of time and accomplishment of work. The list above, though not exhaustive of what the book provides, are all excellent ways to improve how you get things done.

The action steps at the end of each chapter are excellent as well.

What I did not like about this book:

Tracy has published many books and I’ve found them to all repeat a great deal of material. The author does not assume you have read his other books and includes in each of them some of the same basic information. This is only a problem if you have read a lot of his books.

Some of his advice seems contradictory. For example to say you should act immediately and you should prepare thoroughly before you act may seem contradictory. One might also conclude when he says act immediately that includes doing the preparation. It would be helpful if he explained those conflicts in advice.

Readability/Writing Quality:  

The book is well written. It is easy to follow and is well organized.

Notes on Author:

Brian Tracy is a speaker and author in high demand. He has published many books and many more audio and video training programs.

Related Website:

To learn more about Brian Tracy and his products go to .

Three Great Ideas You Can Use:

  1. Eat That Frog: get the things done you find most challenging first and continue to work on them until they are completed.
  1. Learn to focus intently on one task or goal at a time until it is complete. Avoid distractions.
  1. Continually learn and upgrade your skills to become more effective and competitive.

Publication Information:  

Title and Author: Eat That Frog! by Brian Tracy

Copyright holder: 2007 by Brian Tracy

Publisher: Barrett-Koehler Publishers, Inc.

Books2Wealth Book of the Month for January 2015

Buy the book–

Wishing you well,

Daniel R. Murphy
Educating people for building wealth, adapting to a changing future and personal development.